Impossible Taste Test isn’t just your run-of-the-mill pop-up restaurant. They created an immersive and interactive experience through their in-restaurant game, where customers can compete to win a limited edition Impossible Taste Test t-shirt. The quirky, bold fun of this experience was captured through the bright signage and logo lockup while using a voice actor to express the corny game show style. Using all Impossible Foods’ footage and engaging animations, the promo video is intended to intrigue the viewers into visiting the Impossible Taste Test restaurant.