LGBTea+ is an inclusive and sober-friendly tea shop for anyone and everyone. Celebrate individuality by creating your own custom loose-leaf tea blend! The inviting storefront makes the inclusive message clear while still maintaining a light-hearted feel. The unique package design with space for customers to name their tea blend ensures no two are the same. This advertising campaign is complete with a handmade mural using linoleum printmaking techniques along with bus wrap, bus shelter, direct mailer, social, and web page graphics.