Nightcap Support Campaign:
Corporate Advertising

Art Director, Designer, Concept, Copy Writer

Recognizing the struggles of sexual assault and drugging victims, Nightcap wants to help everyone feel safe. Nightcap created scrunchies turned drink-covers to use when you want to go to a public place without the stress and worry of always watching your drink. This advertising campaign focuses on the values of Nightcap and helping survivors. Using the bar table wood grain texture with the illustrated water effect, as if a cup had just been there, created heavy yet powerful imagery.

Development

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