Are you charmed or cursed? Find out on National Unlucky Day with Lucky Charms! We’ve created an all-new UnLucky Charms, featuring fantastically freaky marshmallows like black cat and broken mirror, to bewitch your day. This 360 campaign presents consumers with a randomized fortune, then they can either maximize misfortune with UnLucky Charms or cherish extra charm with the classic Lucky Charms. We’re playing into the intrigue of superstitions with OOH and social media advertising featuring items or creatures society deems UnLucky.